How to Get Feedback on Your App While It’s Still in Development

Knowing if your app is appropriately targeting the right audience can be a little difficult. No matter how much planning and demographics focusing you do in the initial planning stages, it’s hard to know if your targeted users will love or hate your app and its overall concept. Now that your app has been pushed to the development phase, it’s time to figure out what your audience wants before development is complete. Below are three ways you can get feedback on your app while it’s still in development.

Look at Similar Apps

With so many apps spanning across multiple popular niches, there are no shortages of app users and apps to learn from. You don’t necessarily want to reinvent the wheel since what is working is already selling. Still, by studying what similar apps are doing and reading their reviews, you have the ability to tap into current — not to mention free — data that tells you what is working and what is not. This step will put you in a unique position to target your ideal users, even if your app idea is fairly unique.

Pay Attention to Marketing Responses

One of the best ways to establish and narrow down your ideal audience is to focus on getting the word out. Since you already know your target niche, you want to reach them where they’re at. For example, if you’re creating a cool new dieting app, you may want to reach out to top health and diet influencers on YouTube or Instagram and create an offer that will bring in some instant feedback.

You could also try starting an email marketing campaign to announce your app to your following or create a demo video asking for feedback and share it with your target audience. Many static marketing tools limit the information that you get back from potential customers. This is why you need to come up with more creative marketing tools to help you get instant feedback and responses.

Send Out a Survey

Crafting a survey is not only a smart marketing strategy, but it also gives you the chance to get some real feedback and advice from your target audience. If you do this step, then you should already know who your app users will be so that you can create a relevant survey that will help collect meaningful feedback for your app. This can also let people in the survey group know that you really care about the quality of your app.

Creating and developing an app can be a challenging and rewarding experience at the same time. It’s important to take extra care when developing your app. Getting the feedback you need while your app is in the development stages can help you stay two steps ahead of your competition.

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Top Trends in Mobile App Development For 2020

Did you realize that consumers were responsible for nearly 140 billion app downloads in the last year? There is no denying just how popular mobile apps have become. For most people, using mobile apps is something they do on a daily basis. If you are a tech entrepreneur trying to make a name for yourself in the world of mobile apps, you need to find a way to create a competitive edge. The top trends in mobile app development for 2020 listed in this article will provide insights for finding that competitive edge. 

Failing to find a way to make your app unique will lead to it being largely ignored by consumers. Following the latest trends in the world of mobile app development is a crucial component of your company’s success. Read below to find out more about current app development trends and why you need to embrace them.

The Rise of Mobile Payment Systems

Shopping online is something millions of consumers do on a regular basis. For most people, shopping online is mostly about convenience and getting a great deal on the items they want. In the past, consumers had to pull out their credit or debit cards to make a payment to an eCommerce business for their items. However, in the past few years, payment apps like Google Wallet and Apple Pay have revolutionized the way modern consumers make online purchases.

If you are considering developing a mobile payment system for your audience, then you need to focus on making it both easy to use and secure. The last thing you want is for your mobile payment app to be hacked due to the sensitive information it will compromise. You also need to focus on using programs like Loggly to track and fix errors in your payment app. Staying on top of these problems will allow you to keep your mobile payment app functional.

A Higher Degree of Mobile App Security

It seems like every time you turn on the news there is a story about how a major corporation has been hacked. Cyber-criminals are constantly honing and optimizing the techniques they use to infiltrate business technology and wreak havoc. Staying on the cutting edge of mobile app security is essential when trying to provide consumers with a worry-free experience.

The main thing you need to do when trying to secure your new mobile app is to put it through the paces before launch. Adequately testing both the functionality and security of your app before putting it into the hands of consumers is a must. With the information from these beta tests, you can easily optimize your app and avoid problems when it is launched. Instead of trying to handle this testing process on your own, you need to hire a third-party to handle it. They will have the time and the tools needed to test your app thoroughly to ensure no security problems exist.

Cloud Apps are Growing in Popularity

One of the main goals you should have as a mobile app developer is providing consumers with a fast and efficient program. One of the best ways to accomplish this goal is by embracing the trend of cloud-driven apps. The main problem most consumers have with their favorite apps is the amount of storage they take up on their phones.

A cloud-powered app will not take up any internal storage and will be more reliable. Working with a reputable third-party cloud server provider is essential when trying to take advantage of this app development trend.

Following Modern Trends is Beneficial

Keeping your apps current and functional is essential when trying to be successful. Modern consumers demand more from their mobile apps. While embracing these trends may be difficult at first, it will become easier as time goes by.

How to Design Your App to Keep Drivers Safe

Many states have made it illegal to use your phone while driving. It’s usually advised that you stay away from your phone while in your car. However, many drivers still use apps that aren’t truly necessary for the road. Here are some design elements app developers should incorporate into their apps to keep drivers safe.

Keep Information Private

Being able to encrypt private information is a necessity for conscientious app developers. While app developers should be paid for their work, they can find ways to do that without selling user’s private information. Developers should also take precautions against hackers and various types of malware. While it is true that people will always want to find a key if there is a lock, continually improving the lock will make it more secure.

Detect When Users Are Driving

Apple phones have a feature called “do not disturb while driving,” which mutes incoming texts and calls when a car is in motion. This feature uses GPS to check your speed since it is logical that your pizza run won’t happen at 55 mph. The Pokemon Go app uses similar technology, topping out an average walking speed of 20 km/h, which roughly equals 10 mph. If you go faster than this speed, the app will not let you play unless you acknowledge you are a passenger. Even if you do this while driving, higher speeds do not allow the player to interact with the virtual world, which also solves the problem of distracted driving.

Offer Rewards for Focused Driving

If you want to encourage drivers to drive safely, encourage them with external rewards. Taking the example of Pokemon Go, you could encourage drivers to drive safely by offering a unique Pokemon after a certain amount of safe driving. However, because Pokemon Go is inherently focused on walking, it will likely not offer rewards for driving. Alternatively, you could offer safe drivers a discount on their paid services, like several insurance companies have begun to do.

You want drivers to drive safely and you should reward them when they do. Whether it is a unique item or coupon, people like to have their good behavior rewarded. Designing your app with this principle in mind can make your app more appealing and safe.

You might also be interested in this article: Six Car Apps That Could Save Your Life

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