How to Create a Mobile App That’s Consistent With Your Brand

Mobile apps can be a great way to bring in new business and help your customers shop and interact with your business from almost anywhere. That’s why it’s important that customers get the same kind of feelings from using the app as they would visiting a brick-and-mortar location or speaking with one of your representatives over the phone. Here are a few ways to make sure that your mobile app hits the mark.

Demographic

When creating your app, make sure to keep your brand identity aligned with your audience’s values. This will help make sure your customers feel the most comfortable when using your app. Knowing your demographic is important when making a mobile app. Are your customers more concerned with safety and making sure their information is secure, like is the case with customers of banking apps and investment apps? Do your customers prioritize ease of use and customer service, as many insurance company customers do?

Target the Right Audience

Knowing your target audience is also extremely important. Developing an app without keeping your audience in mind can lead to some severe tonal dissonance and potentially put people off of using the app. Creating a personalized experience catering to your audience through your app can make it a huge success.

If most of your users are already tech-savvy, don’t develop an app that will hold their hand through every little detail and bombard them with instructional pop-ups. Provide a basic help page and an optional getting started section that customers can view when they first install the app. Beyond that, let them use the app without interruption. If you know most of your users are not good with technology, implement tools that help make the app’s navigation simpler.

Keep It Consistent With Your Brand

The most important thing about making an app for your brand is making sure it’s recognizable as being affiliated with your brand. The digital marketplace is rife with spyware and other malicious apps, so not staying consistent with your branding when designing your app can leave your app dead in the water. Most companies use style guides to ensure consistent branding, so make sure everything in your app adheres to the style guide, giving the most brand-consistent experience possible.

By following these guidelines, you should be able to develop a successful app that looks and feels right at home to your customers. There’s safety in familiarity and personal experience, and it’s important that your app can provide that since your customers will be taking it with them everywhere they go.

Need an app? Let us handle it for you. Try our instant quote calculator for mobile apps. 

Dominant video game genres – why are they so appealing?

Get ready, get set, game!

People everywhere and anywhere are gaming. And with the rise in the gaming options on smartphones, gaming is no longer an option- it’s a necessity. Individuals are demanding accessible entertainment all the time. 

Techjury states that nearly 70% of Americans play games on at least one mobile device, with 90% of them playing on their smartphones. More interestingly, ESA quotes that the average age of a gamer is 34 years old. Only 30% are younger than 18, and around 11% are over 50 years old. 

It seems that, in general, people are in search of a more mature type of fun. This is pushing developers to create a mix of online games that will give everyone a chance to play. But more importantly, they must know what game is appropriate for which audience. 

And to understand that, developers need to carefully differentiate between game types and what influences people to choose a particular game. 

What Influences a Person’s Gaming Choices?

A lot of factors play into a person’s preferred genres. This is what makes a game more appealing than others. The global gaming industry is a multi-billion dollar industry. And developers know that every player counts

An individual’s selection of computer games depends on many factors. Some of the most influential ones include:

  • Situational factors such as time resources, availability of wifi, etc.
  • Technological factors such as the type of device available and its system infrastructure, compatibility, etc.
  • Individual factors such as motivation, peer pressure, current trends, etc
  • Personality factors. This can be further divided into numerous aspects, such as: 
    • one’s personal interests, hobbies, and their upbringings
    • an individual’s affinity for competitive situations 
    • general achievement and competence motivation 
    • what they’re exposed to when they first start gaming
    • the tendency to enter risky, challenging, or performance-oriented situations
    • the content of the videogame

Dominant Gaming Genres

A lot has changed in the gaming world. Over the past few decades, the industry has witnessed substantial transformations. So in order to be successful, companies know that they will have to offer a variety of services. It’s not only a vast selection of games that they need to provide. 

But catering to the customer’s requirements and lifestyle choices is essential for success. It helps boost loyalty and long-term relationships. And with people constantly on the go and in search of budget-friendly gaming options, names such as Unlimited Gamez Mo are becoming increasingly popular. They aim at providing uncountable games to play on cellphones in exchange for a small subscription fee.

Top gaming companies such as Sony, Activision Blizzard, Electronic Arts (EA), and Microsoft are consistently investing in the development and launch of new games. Innovative concepts and emerging technologies are merging to bring more exciting experiences into the gaming world. And with that, new genres are expected to be created.

But for the moment, wepc.com is showing us just what people prefer to play in their free time.

source

Popular Game Genres Dominating the Gaming World 

  1. Action games

This genre has been one of the most popular types of games people like to play. With the main criteria behind them being coordinating reflex reaction to the gameplay within a required time, gamers enjoy the unique experience that these games have to offer. The emphasis is on challenging gamer’s to control the action of the onscreen character.

This genre subdivides into other categories:

  • Battle Royale 
  • Beat ’em up games
  • Fighting games 
  • Platform games 
  • Rhythm games
  • Shooter games
  • Stealth game 
  • Survival game
  1. Action-adventure games

This genre combines elements of other genres, so they typically do not fit completely into any one of them. The main focus of these games is usually on exploration, simple puzzle solving, gathering items, combats, etc.

  1. Adventure games

The gameplay in this genre excludes any element of action or reflex challenges. The goal is to allow players to pursue a task, either by solving puzzles or interacting with other characters and their surroundings. But it must be in a non-confrontational way. 

Examples of adventure games include:

  • Graphic adventures
  • Real-time 3D adventures
  • Interactive movies

  1. Educational games

The goal of these games is to teach the player a concept through gaming such as trivia, board games, crosswords, puzzles, etc. Most of these games are targeted at, but not excluded to, younger users. They aim at using gaming and logic as interfaces to enhance the learning experience.

  1. Role-playing games

Who hasn’t heard of Dungeons & Dragons, Pokémon Go, and Fortnite? Well, these are famous role-playing games that have taken the world by storm. 

With the player taking on the role of an ‘adventurer, they must specialize in some unique skillset and complete a task. In fact, role laying has been widely adopted in other genres, such as action-adventures games, making the gameplay more immersive and engaging.

Types of RPGs include:

  • Action RPG
  • MMORPG
  • Sandbox RPG
  1. Simulation games

The perfect example that comes to mind is SimCity. These games are designed to simulate real-world activities, such as daily activities, management of entire cities, constructing various aspects of a metropolis, etc. And because they are so realistic, these prove to be ideal ways of experiencing the reality behind many developments we see today.

  1. Strategy game

As the name suggests, games in this genre require a substantial amount of careful planning and thinking. So many are developed with strategical or tactical gameplays in mind. But with games such as League of Legends, this genre is just as popular as action games. Moreover, they are also subdivided into various categories. Selections include:

  • Artillery games
  • Real-time
  • Turn-based
  1. Sport games

As one of the first online games to emerge, this genre still remains one of the all-time favorites. Various aspects of the sporting arena have been targeted, from the playing of the actual sport to the management of teams similar to those in real life. And there are as many games as there are sports! From FIFA to NASCAR to WWF WrestleMania, your options are limitless.

Wrapping up

Gaming is a vast field that is growing at a considerable pace. As more innovative technologies emerge, newer gameplays will evolve to incorporate them. At the moment, virtual reality and augmented reality are picking up a great deal of traction. 

But it’s not only this aspect that is shaping the future of gaming trends. Popular movies have also exhibited a considerable amount of influence in the gaming industry. Games like Chicken Run, Lara Croft: Relic Run, and the Star Wars saga are just a few that come to mind. But like any other thing, popularity is based on demand. No matter what the game is, as long as there is a hype for it, people will be excited to play it.

Top Trends in Mobile App Development For 2020

Did you realize that consumers were responsible for nearly 140 billion app downloads in the last year? There is no denying just how popular mobile apps have become. For most people, using mobile apps is something they do on a daily basis. If you are a tech entrepreneur trying to make a name for yourself in the world of mobile apps, you need to find a way to create a competitive edge. The top trends in mobile app development for 2020 listed in this article will provide insights for finding that competitive edge. 

Failing to find a way to make your app unique will lead to it being largely ignored by consumers. Following the latest trends in the world of mobile app development is a crucial component of your company’s success. Read below to find out more about current app development trends and why you need to embrace them.

The Rise of Mobile Payment Systems

Shopping online is something millions of consumers do on a regular basis. For most people, shopping online is mostly about convenience and getting a great deal on the items they want. In the past, consumers had to pull out their credit or debit cards to make a payment to an eCommerce business for their items. However, in the past few years, payment apps like Google Wallet and Apple Pay have revolutionized the way modern consumers make online purchases.

If you are considering developing a mobile payment system for your audience, then you need to focus on making it both easy to use and secure. The last thing you want is for your mobile payment app to be hacked due to the sensitive information it will compromise. You also need to focus on using programs like Loggly to track and fix errors in your payment app. Staying on top of these problems will allow you to keep your mobile payment app functional.

A Higher Degree of Mobile App Security

It seems like every time you turn on the news there is a story about how a major corporation has been hacked. Cyber-criminals are constantly honing and optimizing the techniques they use to infiltrate business technology and wreak havoc. Staying on the cutting edge of mobile app security is essential when trying to provide consumers with a worry-free experience.

The main thing you need to do when trying to secure your new mobile app is to put it through the paces before launch. Adequately testing both the functionality and security of your app before putting it into the hands of consumers is a must. With the information from these beta tests, you can easily optimize your app and avoid problems when it is launched. Instead of trying to handle this testing process on your own, you need to hire a third-party to handle it. They will have the time and the tools needed to test your app thoroughly to ensure no security problems exist.

Cloud Apps are Growing in Popularity

One of the main goals you should have as a mobile app developer is providing consumers with a fast and efficient program. One of the best ways to accomplish this goal is by embracing the trend of cloud-driven apps. The main problem most consumers have with their favorite apps is the amount of storage they take up on their phones.

A cloud-powered app will not take up any internal storage and will be more reliable. Working with a reputable third-party cloud server provider is essential when trying to take advantage of this app development trend.

Following Modern Trends is Beneficial

Keeping your apps current and functional is essential when trying to be successful. Modern consumers demand more from their mobile apps. While embracing these trends may be difficult at first, it will become easier as time goes by.

Do positive app reviews play a significant role in the success of your app?

Do positive app reviews play a significant role in the success of your app?

By: Alycia Gordon

 

We live in a world where we are surrounded by apps from the moment we wake up to the moment we close our eyes. Whether it be setting the alarm to wake up for work or staying in touch with friends, different apps play an integral part in it all.

As per Statista, over 190 billion apps were downloaded throughout the world in 2018. 38.3 billion of these downloads were accounted for by Google Play alone. So, it is safe to say that launching an app in today’s time is a profitable venture.

But, just because there is a demand for apps doesn’t mean yours would automatically be successful. There are various elements that come into play here. This includes quality of experience, the need it fulfills, and, most importantly, what other customers are saying about your app.

This is why positive app reviews play a significant role in the success of your app.

Here is why positive reviews matter.

1. Evidence of quality

There are two types of marketing tactics that brands use. This includes paid promotion and user-generated marketing. The former may come in handy in creating brand awareness. However, when it comes to ensuring downloads, user-generated content is much preferred.

This is because people tend to believe other users will be honest about their experience with a brand. For instance, every positive Airg review will help in increasing its user base. Hence, a plethora of positive reviews is often thought to be synonymous with high quality.

2. Boosting your SERP

If your business features a proper website rather than just having an app reflected in Play Stores, having a high search engine ranking is essential. What a lot of people don’t realize is that positive reviews help get a high ranking as well!

Let’s say that Google wants its users to get the best experience on its platform. This is why it has significantly changed its algorithm to boost the ranking of sites that are genuinely credible and of quality. And positive reviews are a measure of quality for Google and other search engine platforms.

Therefore, getting positive reviews plays an essential role in getting your app to a respectable ranking. This, in turn, ensures that your app gets noticed by more people, and hence is downloaded more.

3. Social proof

It doesn’t matter how much top-notch content you write in your marketing collateral. At the end of the day, consumers who are well-aware of the world of marketing will not believe what your brand has to say. After all, every app will tell you that it is the best one in the market, right?

Compared to collaterals and website content, positive reviews tend to be social proof. It is a stamp of approval from other customers, thereby establishing your brand as a credible and trustworthy entity.

4. Useful content for marketing

It is not necessary that your positive app reviews should only be reflected in the app rating section of a platform. In a sea full of apps, your application also needs to be marketed well.

But, how do you leverage your positive reviews on the various online platforms that users are likely to come across?

Simple! You can use positive reviews as effective marketing content. Create a campaign featuring testimonials from your satisfied customers. Run it on social media and digital platforms. Moreover, add this content in a separate section on your website.

Many successful apps use this tactic to create awareness about their credibility. Again, compared to generic promotional content, such reviews are met with less skepticism.

5. Delivering a holistic experience

Positive reviews, if they are well-articulated and thorough, tend to do more for a brand than showcase its credibility. They can honestly explain to potential customers what it feels to use an app.

Remember, an app is much more than the inherent function it delivers. For example, people will judge an alarm app for more than its function of waking them up in the allotted time. They will judge it on the basis of how much battery it drains, whether or not it lags, and whether its interface is easy to understand.

These concerns are something that usually, brand messages don’t tend to address. This can be either because the concerns are too basic or because business owners aren’t able to comprehend the significance of addressing such aspects.

A customer is more likely to focus on elements that are important to the target audience. By offering insights on the overall experience of using the app, rather than just the app features, positive app reviews help flesh out the offering to be more than what it is initially thought to be.

 

Is getting positive reviews enough for the success of your app?

While we have established that positive reviews do play an integral role in the success of any app, the question remains whether they are sufficient for success or not.

Well, let’s just say that positive reviews are a necessary but not sufficient condition for a successful app. They are one of the many ingredients.

If we only focus on reviews, positive reviews surely build the trust and credibility of an app. But, you must remember that various other apps are also garnering appreciation from their users. How you respond to such reviews is what sets you apart.

While many brands tend to focus on addressing and resolving negative reviews solely, successful and user-favorite apps are those who appreciate their satisfied users as well. Make sure to thank customers for leaving positive reviews.

Furthermore, make them feel appreciated, offer them loyalty discounts, in case your app charges a subscription fee. If it doesn’t, try to compensate them in other ways. This will help you in converting satisfied customers into loyal clientele.

 

Ending Thoughts: Positive reviews matter!

All in all, positive reviews matter in this world of cut-throat competition. Make sure your app doesn’t get lost in the sea of similar offerings. Deliver such quality experience that users are motivated to talk positively about your app.

 

 

 

ABOUT Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia

Mobile App Prototyping

Mobile App Prototyping

Source: Pixabay.com

Building a mobile app is a complex and often expensive task. You not only want to get it to users quickly but you are also keen on ensuring the end product meets the need. The ideal app development lifecycle should quickly identify errors and resolve them. This is why including a prototyping stage during mobile app design is fundamental.

During this stage, users can test the concepts and provide you with helpful feedback that perfects your final design. It will save you money and time by ensuring your product offers great user experiences from the get go. App prototypes range from user interface sketches and elaborate computer models, to wireframes and an interim prototype.

We cover the main benefits of mobile app prototyping below.

Identify and Resolve Issues Early

Prototyping means identifying issues early. The stage in the development cycle when you discover issues with an app is critical in two ways. First, it determines your overall development costs. Catching problems early can mean huge savings. The further up the product lifecycle an issue is identified, the more will need to be changed and thus the more expensive it will be to fix.

Second, it gets your app off to a great start. First impressions matter. If your customers first encounter with your app is unpleasant, it’s going to be difficult to convince them to continue using it even after you resolve the problematic feature.

Comparison Between Multiple Alternatives

Source: Pixabay.com

When you are building an app, there will be multiple paths of logic you can follow to arrive at the desired outcome. As your development team is brainstorming on different ideas, two or more seemingly great suggestions will eventually be the final ones on the table.

You could have an intense theoretical discussion to determine which one will work best. But nothing beats prototyping in accurately gauging the pros and cons of competing ideas. Monitor error rates to see which option is the most stable. You could also provide the two prototypes to a focus group for feedback on which option users are likely to prefer.

Sharpen Requirements

Mobile app development begins with an identification of the problem followed by a definition of app requirements. If you are contracted to develop an app by a client, these requirements will be your guiding light. Nevertheless, app requirements aren’t always realistic nor their impact well understood.

Problems with the requirements won’t necessarily be identifiable by simply reading through them. There may be dependencies that you’ll only pick up once you start building the application. Prototyping can help you identify these difficulties quickly and therefore engage the client on what alternatives they have.

Prioritize User Over Developer Opinion

At some point, people believed the average tech geek’s work environment involved being hunched over their computers while confined to a dark back office room with little interaction with the outside world during work hours. While this is certainly an exaggeration, developers can easily get lost in their own world when working on a project.

By spending weeks or months without hearing from an app’s client or target users, developers may inadvertently find their personal ideas and opinions superseding those of the client and user. Prototyping is one of the best ways to regularly restore focus to the opinions that truly matter. It ensures that a mobile app does what it is expected to do and not what the coder thinks it should.

Gets All Stakeholders Involved

Source: Pixabay.com

One of the dangers of a developer working alone as outlined in the previous point is they run the risk of creating a product that only they feel a part of. Many otherwise great applications have failed to take off because there is no sense of ownership or involvement by end-users and clients.

People are much more likely to want something to succeed if they feel they greatly contributed to its development. Prototyping creates a suitable forum for the exchange of app feedback between the client, the developer and the user.

Estimate Project Costs

Project requirements are meant to make it easier to plan an app’s development costs, skills and timelines. It’s expected that based on the developer’s past experience, they will come up with realistic estimates of what resources are needed for the entire project. Yet, IT projects often exceed their budgets and go past their expected delivery times.

That’s because for complex projects, even experienced project managers may have a hard time developing reliable estimates of just what it will take. Prototypes substantially eliminate ambiguity from the resource planning process. By analyzing the resources needed to deliver a prototype, you can come up with a more accurate estimate of what will be needed.

Building a working prototype is an iterative process in which the prototype is refined multiple times until a final market-ready product is realized. The developer incorporates client and user feedback in modifying subsequent prototypes until all parties are satisfied with the outcome.

 

Six Car Apps that Could Save Your Life

The technology revolution in cars has taken a huge course with manufacturers. Today’s modern car is equipped with the latest technology to provide a luxurious feel to every drive. Gone are the days where the only technology device in vehicles is the FM stereo. Today, apps exist that could even save your life. Here is a list of six car apps you might want to consider adding to your devices.

Gas Cubby

Track your vehicle status and gas mileage with this application. The app gives a user information on car maintenance and gas level. This is a great way to track your gas spending and see the unique ways gas mileage and costs of fuel change.

AxiKit Accident Report Kit

Wondering what to say after an accident? Not to worry, AxiKit accident report kit guides users through every process. The application works on both android and IOS phones. The app advises on the kind of statements to make, how to gather witness testimonies, and the kind of photos to take. The app can also be customized using the details of a particular insurance company.

Collision Call

Just as the name suggests, this app uses G-force concept to make predictions of an incoming crash. The app has to be turned on once driving has commenced. In case of a collision, emergency contacts that were previously selected will be immediately notified. The app is also applicable for motorcycles. It is always recommended to keep your phone charged while using the app due to the use of GPS which drains the battery.

SOSmart

For emergency situations, SOSmart is a recommendation to most users. The app works on a similar principle as Collision Call. Drivers use the app while on the road. In the event of a crash, the user’s pre-selected emergency contacts are immediately notified of the accident including the location of the incident. The app also shows nearby hospitals that are easily reachable. The only downside is that the app consumes much of the phone’s battery. It is advisable always to keep it charged.

SafeTrek App

Available for both IOS and Android, SafeTrek is an app for emergency situations. In case you find yourself in a little trouble, the app allows you to alert the police with a failsafe incorporated if you don’t need it. Once you open the app, place your thumb on the safe button. Upon release, the app requests for a four-digit code. If you fail to enter the code, the police are immediately notified.

On the Road

Stuck on the road and unsure of what to do? Not to worry, this app helps you to be prepared for any car trouble. The app can guide on tire change, call for emergency towing services, or emergency fuel delivery services.

Although the above applications can save you from tragic situations, having a personal injury lawyer at bay is advisable as well. An attorney can advise on the appropriate measure to take. BE sure you also have good car insurance, keep up on regular maintenance and keep your paperwork up to date. Next time you head out, you can go assured that you’ll be kept safe!

Best 5 Programming Languages for Creating Mobile Apps

Mobile apps are the major trend in computer programming, whether you’re trying to promote your organization or develop applications for a living. The programming language you use can make the difference between rapid success and a frustrating waste of time and money.

Some developers code for browsers and some for specific platforms. Which path you take depends on your goals and personal style, but here are five computer languages you should consider first.

1. Java

Java has been used by developers since 1985, and now has over 9 million faithful programmers for good reason. Java’s development tools, libraries, and source code are almost completely free. It’s easy to learn and has a wide support community online.

Java runs on nearly all platforms. For instance, it’s the basis of Google’s Android OS for mobile devices. While there are subtle differences, programming in Android Java means instant compatibility with millions of existing mobile devices.

2. C++

This is a solid and versatile coding platform for building both Android and Windows apps. It’s one of the pioneers in object-oriented programming, which means you can write entire modular libraries of your own code for reuse. It’s also fast and flexible, allowing you to create apps for almost any use and at any scale you can imagine.

Resources for learning and applying C++ in your development are easy to find online. It dates back to 1979, so it’s not exactly cutting-edge or trendy, but it’s been popular for many years because it’s powerful, portable, and reliable.

3. Objective-C

For years C++ was the go-to standard for professional developers, but early on Apple began turning its focus more to Objective-C (Obj-C). This is not so much an improvement on C++ as a super-set of elements from past C programming languages dating back to the 1980s. While it has similar functionality to other, earlier versions, it also includes many specific functions regarding messaging, displays, graphics, disk IO, and more.

Obj-C also includes a pre-processor that makes it faster to compile code on a number of platforms. This makes it quicker and easier to develop with. It became the core of Apple’s iOS development and is still a productive language for any iOS or MacOS applications.

4. Swift

Apple’s iOS mobile apps were mainly written in Objective-C, but more recently Swift was introduced to provide a more flexible, stream-lined approach to essentially all iOS and OS X programming, including Apple watches and smart TVs apps.

Swift was designed as a user-friendly upgrade to simplify learning and manage developer workflows more efficiently. Simpler code makes it easier to read and helps reduce errors through automatic debugging. Swift appeared in 2014, and is expected to become the standard for development of Apple’s mobile apps.

5. HTML5 & JavaScript

HTML5 is the updated, much more expansive version of the traditional HTML (hypertext markup language) used to create web pages. JavaScript has always allowed even novices to create many exciting graphics and other functional features, but completing JS courses today provides advanced capabilities for any programming needs.

Together with HTML5, they make it possible to develop a range of browser-based website and mobile apps from scratch. They can also work in tandem smoothly with most cloud platforms like Microsoft Azure.

This development approach provides operability on nearly all devices and allows bundling components for reuse. You can also leverage performance benefits like off-line caching. Where browser deployment is part of the architecture, it’s a cost-effective and rapid solution.

The market for mobile apps is still almost limitless. If you’re able to narrow down your requirements and are willing to learn, one of these five languages will serve you well.

Exponential Technology: 4 Ways We Still Haven’t Reached Our Tech Potential

Just after the end of the Baby Boom when humans were exploring space and the transistor changed the landscape of all things electronic, Gordon Moore established what has become to be known as Moore’s Law. This was more of an observation that each year the total count of transistors in integrated circuits was doubling. Overall, this meant faster processing of whatever the circuit was designed to accomplish. In computers, the CPUs exponentially increased in speed and power each year. If you can remember the 5 1/4 inch floppy disk, you know how far technology has come in such a short time. However, there is more to attain.

Nanobots

Even if you do not know the metric system of measurement well enough to visualize it at the same level of accuracy that you can estimate imperial measurements, you still know that a millimeter is small. Now, imagine one-millionth of a millimeter. That is incredibly tiny, and it is called a nanometer. There can be machines made that are the size of a single atom. They can be mechanical or electromechanical. The jobs these machines can do are limitless, but the potential is mostly theoretical at this point. Swarms of them in the trillions could assemble and reassemble like you see nanobots do in the movies. Small amounts of them could be injected into your body for repairs on the genetic level.

The Medicine of Medicine

Look at the surgical kits of the Civil War era as compared to the DaVinci surgical robot today. Comparing them demonstrates the advances in medicine attained in a little over 100 years. Nursing, which culturally took a back seat to those with medical doctor degrees, now holds a position of prominence where highly trained nurses are providing specialized patient care rivaling that of those with medical degrees. There are even jobs in nursing management that requires experience in multiple medical disciplines to manage the high-tech nursing specialists involved in everything from ICU to surgical nurses.

Apps and Technology

Apps have come a long way since they first came on the scene.  They are now more integrated into our lives than ever before, and they will only increase in popularity and usage.  They are so easily applicable to many different facets of our lives, and they will only become more integral to everyday life as time draws on. Apps are now used in conjunction with all sorts of other apparatuses.  For instance, many are used in tandem with medical devices to deliver and track daily dosage of medications, and to adjust setting on things like blood pressure cuffs, and many other everyday medical devices.

Apps in the Future

Apps will continue to get more complex and more applicable to everyday activities.  Even now, they are used daily for reference, scheduling, and all other sorts of applicable uses. They are also used for networking between individuals and companies, and groups can use them for coordination.  There will be a time when we will not be able to do anything without referring to or using an app, but we are not there yet.

The Cumbersome Speed of Light

Nothing is supposed to travel faster than the speed of light. Earning an online master’s degree in electrical engineering lets you understand the flow of electrons in everything from a toaster to the motherboard of your computer, but even electricity does not travel faster than light. Fiber optic technology uses pulses of light on thin and flexible glass or polymer strands to transmit data at the speed of light. This, and radio waves traveling at light speed, is great for terrestrial communications. However, when communicating with a rover on Mars, it takes a minimum of five minutes for a command sent from earth to get there. It takes up to 20 minutes depending on where Mars is in relation to its orbit around the sun. The speed of light takes more time the farther something is away. Exploring quantum entanglement—Einstein’s spooky action at a distance—is a way to communicate information instantly between two locations no matter how far apart they are.

Manipulating Gravity

If you could invent a cheeseburger that had no calories, was made of plant proteins, had no chemicals that could cause any harm to your body from your lipid profile to being a carcinogen threat, and tasted fantastic, you would be a billionaire overnight. If you could invent a way to control gravity so that massive objects could be made weightless without a massive expenditure of energy, your financial retirement would definitely be secure. Space exploration is still limited regardless of our present computational abilities because humans have to use fire to launch things into space. It takes huge amounts of fuel, along with a corresponding net global warming effect, for each rocket launched. Make a way to beat gravity at a low energy expenditure, and the door to space becomes wide open.

Discovery is only waiting on those who will explore. There really is no limit. Quantum entanglement shows that even the physical light speed barrier is not really a barrier. Your tech potential is limitless. You just need to begin with learning the fundamentals to position yourself to discover the extraordinary and make things better for yourself and your fellow human beings.

How a Business Mobile App Can Help in Enterprise Work Management

In the highly competitive business environment that exists in America today, any advantage is a prudent investment. With technology improving every day, more often than not those advantages are determined by how quick companies are to accept change and incorporate new tech into their world. One example of this is that more and more companies are developing their own mobile apps, and those that aren’t are beginning to feel the heat

Sharing information over potentially millions of smartphones can benefit your marketing, sales, and productivity immediately. The right app can not only improve your branding and your bottom line, but can also increase customer satisfaction just by existing. For modern businesses, the mobile app is becoming less of a luxury, and more of a necessity. Here are some ways that a custom mobile app can streamline your operations.

More Effective Sales

In the US, more than 64 percent of adults use smartphones. This means that 64 percent of the population could potentially become customers of a mobile app – which is much better odds than what you’ll get by spending money sending out individual mailers. One of the advantages of mobile technology is that they let consumers access the internet and research products and prices from wherever they happen to be. Many people have a commute to work and take public transportation. Having a mobile app can turn the average person’s commute into time they can spend shopping for your products.

If you provide your customers with an app that gives quick access to the latest information on your products and services, they’ll be more likely to think of your company, use your app, and make repeat purchases from you. Additionally, push notifications let you send them special offers as soon as their available. Instead of waiting for your customers to check their mail or email, you can essentially text them directly and tell them to check it out. This gives you a distinct advantage over all the unfamiliar companies scrambling for customers online.

Managing Workflow

Better communication contributes to more knowledge, more accurate decisions, and less wasted time and effort. Customer-facing apps can also ease pressures on your customer service, marketing, and sales teams. Access to schedules, files, and digital tools can improve the output and reliability of field teams such as sales agents, job estimators, or service technicians. It helps managers coordinate more easily with home-based or remote employees. Using mobile technology in the office helps to streamline efforts and improve results.

User Experience

Due to the wide availability of high-quality mobile apps, most users today are pretty picky about which apps they choose to use. With this in mind, it’s important to acquire the right design skills to produce the best app for your needs. Good designs have to provide ease of use, speed, availability of additional features or upgrades, and visual appeal. If your app isn’t consistently engaging, intuitive, and providing real benefit, it will get removed.

Today’s apps should also be responsive, or able to adjust to a variety of devices and screen sizes. This way images, data tables, and plain text will be readable no matter who’s viewing them. Consider taking a crash course from someone like Color Grading Central to make sure you’re up to the task before you begin designing your app.

Better Communication

When thinking of developing a business app, most people think of creating one for the customers. What many don’t consider is the potential benefits to creating an app to be used by your employees as well. Inefficient communication sucks up far more of your company’s time than most business owners realize. Wasted time listening to voicemails, reading and writing long emails, and repeating yourself in multiple small in-person meetings adds up quickly. Most of your employees, however, keep their mobile devices close at hand.

An app that centralizes and manages texts and emails across multiple devices can ensure that everyone is in sync at all times, even after hours or on weekends. By including access to file sharing services, reports can be produced, tasks assigned, data updated, and approvals given whether you’re at your desk or on vacation. It’s essentially like having a virtual office right in the pockets of your team members. Connecting the mobile app to apps on your computer workstations is a simple process and can even further increase the efficiency this would provide you.

Whether your app is used internally, for marketing, or both is up to you. No matter what its purpose, your new mobile app should be something that people will want to use.

What Makes for a More Successful Business App?

If you open up your smartphone and check out the app store, you’ll find hundreds of apps to buy, download, and install. It’s become a norm of today’s society to check one’s phone for anything and everything under the sun, whether it’s ordering a pizza or asking for directions to get from point A to point B. As a business owner, the importance of having your own app cannot be overemphasized. But before you start hiring developers and looking into app creation, you should know what to look for in a successful business app. Here are four ideas to make the process easier.

Easy to Navigate

Consumers prefer to use and stick with apps that have an easy navigation system. They don’t want tabs and pages covering the screen and branching with new sub-tabs and sub-pages. A clean and minimalistic app looks less overwhelming and is more user-friendly to consumers. Have your interface divided into two or three areas – the header, the navigation panel, and the footer. Invest in crafting a user interface that even toddlers can understand and use.

Don’t get a one and done mobile solution from just anywhere. Be sure it’s something you can customize and update as needed. This way you can be sure your products are viewable, look good, and don’t feel out of place. You also have more control to size and refit screens to a mobile layout. Be sure you update as need so the app matches the website, coupons, and other features your customers might come to expect. This way you get a mobile version of your site that doesn’t match or that looks outdated in comparison. This is also where having a third party manage your mobile can come in handy, as they can keep up to date while you manage the products or overall website design.

Looks and Feels Official

An app that looks official and not a rip-off page of your brand is bound to attract downloads. Take doTERRA’s app as an example. The brand is active in social media and uses their content as a technique to boost the app’s value. They use real information and tidbits about doTERRA products to make it an interactive experience. Strive to make your app’s interface look and feel professional by using a solid combination of colors and background images. Make sure your app looks like your other brand material and has a very visible, professional look and feel to it. This way you can keep your brand attracting new customers, and keep things uniform across your outlets.

Solves a Problem

Your app needs to havespecific and necessary features that can get tasks done. Identify a problem that your customers will have, and then solve it by adding the necessary elements and features. For instance, add a shopping cart feature and a way for customers to input discount codes before checkout. Without a way for your customers to input those codes and get their discounts, they’ll most likely stick with your business’ webpage or, worse, go to a competitor. Be sure to add on any things you already incorporate into your online sales or even in-store sales. Uniformity here can keep your customers happy, rather than annoyed each check out process is different.

Isn’t Buggy

While no app or software program is completely free of bugs, you should invest in a good developer team and tools to build and design an application that runs with minimal errors. Aim to keep your app online and running as much as possible. If your app is going offline for repairs and maintenance frequently, it can lead to a drop in user downloads. Be sure you have it assessed every month for bugs or hacks and correct problems as they arise. Having your company in charge of IT problems like these will keep you in charge of your app.

A successful business app isn’t born overnight. Take the time to build a clear idea of what your business app should look like and do, and then consult experts to help you turn that idea into a good product. Be sure to use these tips and more as you get started and don’t forget to listen to valuable advice from the experts. Making apps isn’t as easy as it may seem. Really customizing and putting out a good product your customers use is all about keeping on top of what you have and updating as your store does.

 

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