In the highly competitive business environment that exists in America today, any advantage is a prudent investment. With technology improving every day, more often than not those advantages are determined by how quick companies are to accept change and incorporate new tech into their world. One example of this is that more and more companies are developing their own mobile apps, and those that aren’t are beginning to feel the heat
Sharing information over potentially millions of smartphones can benefit your marketing, sales, and productivity immediately. The right app can not only improve your branding and your bottom line, but can also increase customer satisfaction just by existing. For modern businesses, the mobile app is becoming less of a luxury, and more of a necessity. Here are some ways that a custom mobile app can streamline your operations.
More Effective Sales
In the US, more than 64 percent of adults use smartphones. This means that 64 percent of the population could potentially become customers of a mobile app – which is much better odds than what you’ll get by spending money sending out individual mailers. One of the advantages of mobile technology is that they let consumers access the internet and research products and prices from wherever they happen to be. Many people have a commute to work and take public transportation. Having a mobile app can turn the average person’s commute into time they can spend shopping for your products.
If you provide your customers with an app that gives quick access to the latest information on your products and services, they’ll be more likely to think of your company, use your app, and make repeat purchases from you. Additionally, push notifications let you send them special offers as soon as their available. Instead of waiting for your customers to check their mail or email, you can essentially text them directly and tell them to check it out. This gives you a distinct advantage over all the unfamiliar companies scrambling for customers online.
Better communication contributes to more knowledge, more accurate decisions, and less wasted time and effort. Customer-facing apps can also ease pressures on your customer service, marketing, and sales teams. Access to schedules, files, and digital tools can improve the output and reliability of field teams such as sales agents, job estimators, or service technicians. It helps managers coordinate more easily with home-based or remote employees. Using mobile technology in the office helps to streamline efforts and improve results.
Due to the wide availability of high-quality mobile apps, most users today are pretty picky about which apps they choose to use. With this in mind, it’s important to acquire the right design skills to produce the best app for your needs. Good designs have to provide ease of use, speed, availability of additional features or upgrades, and visual appeal. If your app isn’t consistently engaging, intuitive, and providing real benefit, it will get removed.
Today’s apps should also be responsive, or able to adjust to a variety of devices and screen sizes. This way images, data tables, and plain text will be readable no matter who’s viewing them. Consider taking a crash course from someone like Color Grading Central to make sure you’re up to the task before you begin designing your app.
When thinking of developing a business app, most people think of creating one for the customers. What many don’t consider is the potential benefits to creating an app to be used by your employees as well. Inefficient communication sucks up far more of your company’s time than most business owners realize. Wasted time listening to voicemails, reading and writing long emails, and repeating yourself in multiple small in-person meetings adds up quickly. Most of your employees, however, keep their mobile devices close at hand.
An app that centralizes and manages texts and emails across multiple devices can ensure that everyone is in sync at all times, even after hours or on weekends. By including access to file sharing services, reports can be produced, tasks assigned, data updated, and approvals given whether you’re at your desk or on vacation. It’s essentially like having a virtual office right in the pockets of your team members. Connecting the mobile app to apps on your computer workstations is a simple process and can even further increase the efficiency this would provide you.
Whether your app is used internally, for marketing, or both is up to you. No matter what its purpose, your new mobile app should be something that people will want to use.