Are you intrigued by the changing scenario in Mobile Apps development trends in 2015? As a thriving industry, mobile app development has evolved tremendously. Institutions and organizations who need to keep up with the trends in mobile apps can contact an innovative mobile application development in US for customized needs. The year 2014 saw the maturing of the mobile app market from tablets and smartphones to Internet of Things (IoT) to wearable devices with emphasized focus on mobile app marketing and app analytics. Now in 2015, we predict an awesome increase in mobile app marketing trends.
Rapid Mobile Development
The focus will be to cut short the development lifecycles and the timeframe that occurs between Ideation and the launch.
Mobile App Security
This has been a big challenge and mobile app security needs to have more focus and function.
The focus should now be more on wearable device applications for related industries and enterprises instead of smartphones.
Cloud Driven Apps
With the cloud storage, developers can now structure applications which will be accessible on various devices that have similar data, features and functions.
Beacon and Wi-Fi Based Services
The year 2015 will see adoption of Beacon and Location Based Wi-Fi Services by app developers and businesses which will build effective retails and render intelligent information at expected places as consumers pass by.
Internet of Things (IoT) Apps
With the Internet of Things (IoT) transforming into mature model while integration takes place on multiple connected devices, app developers will be inspired to direct focus on user experience on different types of devices.
M-commerce & Mobile Payments
It will be more common to use a mobile phone to buy or pay instead of the usual debit and credit cards or cash especially with Google wallet and Apple Pay. Mobile developers will build mobile apps which are capable of processing transactions.
The Growth of Enterprise Apps
The focus would be on bigger and better opportunities for app developers in managing and structuring applications in 2015 for the Enterprise market.
Big Data and App Analytics
Mobile app developers will channel energies on analytics and big data by including newer data collection techniques in apps for functionality and insights.
As a critical factor, user experience will be a leading aspect in 2015 in technology. As wearable devices, tablets and smartphones are on the increase, user experience is vital and important.
App Marketing App Store Optimization
This is a major factor which will bring success for an app in 2015. The Beacon and Location based Wi-Fi services offer marketers more access to zero in on a target based user location and leverage apps with offers.
In-App Purchasing and Advertising
This will focus more on successful revenue as app developers are moving away from the paid download model.
Game developers will be continuously monitoring and managing mobile gaming in 2015. This is because mobile gaming will be cloud driven with more demand on frequent updates.
The Impact of HTML 5
As technology increases and expands its horizons, discerning businesses will incorporate its benefits to design and build hybrid mobile apps which are capable of performing across multiple platforms. With the expected decrease in native apps, hybrid apps would increase based on HTML 5.
Smart Homes and Intelligent Cities and Offices
As IoT increases in popularity, real estate organizations, governments and location based Wi-Fi services would structure smart homes, intelligent cities and offices which can be managed and connected through smartphones. These solutions are dependent on mobile app developers who would help and support mobile experiences.
With technology crossing boundaries with increasing awareness, the best way for a successful mobile experience would be to acquire the resources of a reliable Mobile application development company in US.